Client Background

Taste Grande is an innovative protein ice cream brand that combines indulgent flavours with high-protein, low-calorie formulations. With a growing customer base of fitness enthusiasts, athletes, and health-conscious consumers, Taste Grande quickly gained popularity. However, managing marketing campaigns, responding to customer inquiries, and keeping up with demand became increasingly difficult as the brand scaled.

Challenge

With rapid growth, Taste Grande faced key operational hurdles:

• Scaling marketing while maintaining a strong, community-driven brand presence.

• Handling customer inquiries efficiently, including product recommendations, nutritional info, and order tracking.

• Keeping up with market trends and competitor insights to stay ahead in the fast-moving health food industry.

To continue growing without overloading their team, Taste Grande needed an AI-driven solution to automate engagement while keeping their brand experience personal and authentic.

Solution

Taste Grande partnered with Catalyst AI to integrate an AI-powered marketing agent and a customisable AI assistant, designed to automate high-volume tasks while maintaining a premium, customer-first experience. The following strategies were implemented:

1. AI-Powered Marketing Agent

• Automated email marketing, social media engagement, and promotional campaigns, ensuring consistent brand visibility.

• Used AI to analyse customer behaviour and optimise ad targeting, increasing return on marketing spend.

2. Custom AI Assistant for Customer Engagement

• Introduced an AI assistant to answer common product inquiries, including flavour details, nutritional info, and dietary compatibility (e.g., keto-friendly, dairy-free options).

• Automated order tracking, delivery updates, and personalised flavour recommendations, reducing the need for manual customer support.

3. AI-Driven Market & Consumer Insights

• Used AI-powered trend analysis to monitor shifts in the health food and fitness markets.

• Automated competitor research and sentiment tracking, helping Taste Grande refine its branding, product launches, and promotional strategies.

Results

• 50% increase in marketing efficiency, allowing the team to focus on strategy and product innovation.

• Higher customer retention, as personalised AI-driven engagement led to repeat purchases.

• More data-driven product and marketing decisions, keeping Taste Grande ahead of competitors.

Testimonial

"Catalyst AI has completely streamlined how we run Taste Grande. Our marketing runs on autopilot, our customers get instant answers to their questions, and we’re able to focus on growing the brand instead of drowning in admin. It feels like we’ve added an entire marketing and customer support team—without the overhead!"
— Founder, Taste Grande

Conclusion

By leveraging AI-driven marketing automation and a custom AI assistant, Taste Grande successfully scaled its customer engagement, marketing outreach, and operational efficiency. With seamless automation and data-driven insights, the brand is now positioned for long-term success in the competitive protein ice cream market.