Client Background

Curator, founded by Say Song, is a platform dedicated to discovering and sharing the best in music, culture, and creative industries. Through expertly curated content, the brand has built an engaged community that looks to Curator for fresh, relevant, and high-quality recommendations.

However, as the platform grew, the increasing volume of content planning, audience engagement, and industry research became overwhelming. Say Song needed a way to maintain the brand’s high standard of curation while streamlining backend processes.

Challenge

With a growing audience and content demand, Curator faced several key challenges:

• Managing high-volume content scheduling, requiring organisation and consistency.

• Engaging with a rapidly growing audience, without spending excessive time on responses and community management.

• Keeping up with music, cultural, and industry trends, which required extensive research and data analysis.

To scale efficiently while keeping its curation sharp, Curator needed a smart automation system that could handle the operational side of the brand without sacrificing quality.

Solution

Curator partnered with Catalyst AI to implement AI-powered solutions that streamlined content operations and audience engagement. The following strategies were implemented:

1. AI-Powered Personal Assistant for Content Management

• Introduced a custom AI assistant to organise content schedules, automate reminders, and optimise posting consistency.

• Set up AI-driven workflows to auto-tag, categorise, and distribute content across platforms seamlessly.

2. Workflow Automation for Audience Engagement

• Implemented AI-powered audience interaction tracking, identifying key engagement patterns and automating responses to frequently asked questions.

• Set up automated notifications and personalised updates to keep the community engaged with minimal manual effort.

3. AI-Driven Market & Industry Research

• Used AI-powered web scraping to track emerging trends in music, fashion, and culture—ensuring that Curator stays ahead of the curve.

• Automated competitor and audience sentiment analysis, providing data-driven insights to refine content strategies.

Results

• 50% reduction in manual content management workload, allowing more time for creative strategy.

• Increased engagement rates, as automated responses and personalised notifications improved audience interaction.

• Faster and smarter trend analysis, ensuring Curator continues to deliver cutting-edge content.

• Scalability unlocked, allowing the brand to grow without sacrificing quality or efficiency.

Testimonial

"Catalyst AI has made running Curator so much easier. The AI assistant helps keep content schedules on track, automates audience interactions, and even delivers industry insights without hours of manual research. It’s helped me focus on curating the best content without getting lost in the admin work. The efficiency boost has been huge!"
— Say Song, Founder of Curator

Conclusion

By automating content management, audience engagement, and industry research, Curator successfully scaled operations while maintaining its reputation for high-quality curation. With smarter workflows and AI-driven insights, the platform is now positioned for sustainable growth in the fast-moving digital media space.